A COMPARATIVE REVIEW OF PUBLIC RELATIONS FUNCTIONS IN THE NIGERIAN BANKING SYSTEM AND GOVERNMENT PARASTATALS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Not Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Public relations are the art and social science of that link inside and outside both public and private organizations. Public relations draw purpose, and shows programs can be effected.
- Findings from the study revealed that the features of PR activities practical by the banks and government parastatals in Nigeria includes:
- Media representation,
- Crisis communication and
- Content development and management.
- The findings further revealed that there are differences in the PR activities as is being practiced by the Nigerian banks and government parastatals.
- Further findings showed that how these differences in PR affect the corporate images of the Nigerian banks and government parastatals include:
- Attracts them to customers,
- Makes it easy to manage crisis and
- Makes them appear more professional.
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